How to get seniors on board with sustainability

Author: Suzanne Shelton


Brief Summary

People 65 and older are most likely to say environmental laws aren’t worth the cost or effort. How can we fix that? We must get seniors onboard.

They hold the keys to shaping the future of younger generations, whether it’s supporting sustainable products and initiatives or blocking legislation to address climate change.

Studies confirm that invoking an idealized past spurs consumers to pay more for a particular product compared to consumers confronted with new or future ideas.


Approach on how to engage seniors in green activities.

Project No.: 2022-1-BG01-KA220-ADU-000085169

This project has been funded with support from the European Commission. This publication reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.